Last Modified: 03/05/2024

The Diadyn Technology, LLC (Diadyn, we, us) believes it is important that you understand how Diadyn collects, stores, shares, and uses information from and about our site visitors, subscribers, customers, and vendors.

GDPR (EU including UK and Switzerland)

This EU/UK GDPR Privacy Notice (Notice), our cookie policy, and other legal notices posted on this website (Site) describe our collection, use, and disclosure of personal data.

(i) collected through the Site, or

(ii) when you subscribe to, or otherwise use our online services (Services), or

(iii) in the course of our business activities conducted elsewhere, whenever we act as the controller of that data and when its processing is governed by the EU General Data Protection Regulation or the UK General Data Protection Regulation (together, the “GDPR”).

This Notice does not apply to the information collected, stored, shared, or distributed by third-party sites. This Notice may be updated from time to time.

For applicable data protection law, Diadyn is the controller of any personal data collected from you on the Site, through the Services, or otherwise to conduct or develop our business with customers and vendors. For this Notice, personal data means any information relating to an identified or identifiable person.

1. Information We Collect Automatically

When you visit our Site or use our Services, our server automatically collects certain browser or device-generated information, including but not limited to:

your domain;

your IP address;

your date, time, and duration of your visit;

your browser type;

your operating system;

your page visits;

information from third parties;

other information about your computer or device;

Internet traffic.

In some cases this information constitutes personal data, We do not use this automatically collected information to try to identify you by name, and we do not associate it with the information you provide voluntarily, as detailed below.

2. Information You Provide

To access or use certain portions of the Site or Services, or enjoy the full functionality of the Site or Services, or otherwise in conducting business with us or seeking to conduct business with us, you may be prompted to provide certain personal data to us in the following ways:

Persons who subscribe to our Services will be prompted to provide their name, their address, their e-mail, their phone number, and any other necessary billing information.

Persons who complete registration forms to sign up for membership on our Site will be prompted to provide their e-mail address.

Site visitors, and prospective and current suppliers and subscribers, may provide personal data when filling in forms (for example, a ‘Contact us’ form) on our Site at a trade show or anywhere else we conduct business; by downloading documentation from our Site; by subscribing to newsletters or other communications; by corresponding with us by phone, e-mail or otherwise providing contact details. In these cases, typically, the personal data you give us may include name, business affiliation, business address, telephone number, email address, and any personal details required to resolve any inquiries or complaints.

This personal data is required to enter into a contract with you (such as in anticipation of a supply agreement, or to learn about our Services) or to perform a contract with you (such as to provide Services), and failure to provide any information may result in our inability to provide requested Services or products.

3. Information From Other Sources

We may also obtain fraud & risk-scoring data about you from third parties, namely MaxMind and Kount.

4. Cookies

Our Site uses cookies. More information about our use of cookies can be found in our cookie policy

5. Use of Personal Data

The following is an overview of our purposes for using your data. Additional details on how we process your data may be provided to you in a separate notice or contract.

All processing and use of your data is justified by a “condition” for processing. In the majority of cases, processing will be justified on the basis that:

the processing is necessary to perform a contract with you (such as if you subscribe to our Services) take steps to enter into a contract at your request (such as to fill an order), or provide the product information you have requested;

the processing is necessary for us to comply with a relevant legal obligation, such as keeping accounting records;

the processing is in our legitimate interests, which are not overridden by your interests and fundamental rights. Our legitimate interests are to use subscriber, Site user, supplier, and customer data to conduct and develop our business activities with them and with others while limiting the use of their data to purposes that support the conduct and development of our business; or

you have consented to the processing.

We use the personal data we collect to:

provide you with Services you have subscribed for, or otherwise requested;

provide you with documentation or communications that you have requested;

administer and manage the performance of purchase or sales agreements with our suppliers and customers;

provide after-sales support;

correspond with users to resolve their queries or complaints;

market our services to persons whose Services have expired or otherwise been canceled;

engage you about events, promotions, the Site, and Diadyn’s products and services;

process, evaluate, and complete certain transactions involving the Site, and more generally transactions involving Diadyn’s products and services;

operate, evaluate, maintain, improve, and develop the Site (including by monitoring and analyzing trends, access to, and use of the Site for advertising and marketing);

to increase your (and other users’) experience according to tracked interests, to analyze and target potential new markets, and for other marketing purposes.

protect and ensure the safety of the Site, Diadyn’s confidential and proprietary information, and Diadyn employees;

manage, protect against, and investigate fraud, risk exposure, claims, and other liabilities, including but not limited to violation of our contract terms laws, or regulations;

We also use non-personal data and aggregate information, such as that collected automatically, to customize our marketing efforts or to customize the use of our site for an aggregate group of customers.

Diadyn will not sell or rent your data to third parties.

6. Disclosure of Personal Data

We may disclose personal data about Site visitors, users of our Services, or our suppliers or customers if, in our sole discretion, we believe that it is reasonable to do so, including:

To satisfy any laws, regulations, or governmental or legal requests for such data;

To disclose personal data that is necessary to identify, contact, or bring legal action against someone who may be violating our Acceptable Use Policy or other user policies;

To protect ourselves, our subscribers, and the general public. We may, where appropriate or required, disclose information (including personal data) to law enforcement if a crime is committed, is suspected, or if we are compelled to do so by lawful criminal, civil, or administrative process, discovery requests, subpoenas, court orders, writs, or reasonable request of authorities or persons with the reasonable power to obtain such process.

To cooperate, where required, with law enforcement authorities, private-party litigants, and others seeking information about our end users to the extent required by applicable law. Examples of such cooperation include lawful criminal, civil, or administrative processes, discovery requests, subpoenas, court orders, writs, or reasonable requests of authorities or persons with reasonable power to obtain such process.

Share your data with third parties in connection with the potential or actual sale of our company or any of our assets, or those of any affiliated company, in which case personal data held by us about our users may be one of the transferred assets;

7. Transfer of Personal Data

If you are in the UK or the European Economic Area (“EEA”) (including the European Union (“EU”)) and your data is transferred outside the UK or outside of the EEA (as applicable) to other Diadyn affiliates or third-party service providers, we will take steps to ensure that your data receives the same level of protection as if it remained within the UK or EEA (as applicable).

If we transfer UK data to the EEA, this is covered by the UK’s decision that EEA countries provide adequate protection for personal data.

If we transfer EEA data to the UK, this is covered by the EC decision that the UK provides adequate protection for personal data.

If we transfer UK or EEA data to other countries (including the United States of America), not subject to an equivalent legal adequacy decision, we will take steps to protect your data to the same degree. This may include entering into data transfer agreements using any applicable, valid standard contractual clauses (“SCCs”) with our suppliers and other business partners and taking any appropriate supplementary safeguards. We currently rely on SCCs for our transfers to the USA,[including to our group companies].

You have a right to obtain details of the mechanism under which your data is transferred outside of the EEA or UK by contacting

Diadyn reserves the right to share any information that you provide that is not deemed personal data or is not otherwise subject to contractual restrictions.

8. Children

The Site is not for use by children under the age of 16 years and Diadyn does not knowingly collect, store, share, or use the personal data of children under 16 years. If you are under the age of 16 years, please do not provide any personal data, even if prompted by the Site to do so. If you are under the age of 16 years and you have provided personal data, please ask your parent(s) or guardian(s) to notify Diadyn and Diadyn will delete all such personal data.

9. Marketing emails

Where lawful to do so, and subject to your consent where required, we may communicate with you by e-mail to tell you about our products and services. If you wish to opt out of receiving marketing communications, please use the ‘unsubscribe’ link provided in our emails.

If you are a subscriber to our Services, we may send you periodic announcements including the details of our existing and new programs. You may opt out of these announcements by filling out the form at or by clicking the opt-out link at the bottom of these emails. If you opt out of these marketing emails, you may still receive system notices and other information that is specifically related to your subscription account.

10. Security

We take measures, including data encryption, to protect the transmission of all sensitive end-user information. We make reasonable efforts to ensure the integrity and security of our network and systems. Nevertheless, we cannot guarantee that our security measures will prevent third-party ‘hackers’ from illegally obtaining this information. We take all reasonable measures to prevent such breaches of security but given the resourcefulness of cyber-criminals, we are unable to guarantee that our security is 100% breach-proof. You assume the risk of such breaches to the extent that they occur despite our reasonable security measures.

11. Retention of Your Personal Data

We apply a general rule of keeping personal data only for as long as required to fulfill the purposes for which it was collected. In general, we retain your data for a period corresponding to a statute of limitation, for example, to maintain an accurate record of your dealings with us. However, in some circumstances, we may retain personal data for other periods, for instance where we are required to do so by legal, tax, and accounting requirements, or if required to do so by a legal process, legal authority, or other governmental entity having authority to make the request, for so long as required.

Concerning marketing, we retain your data for 18 months after your last request for service or another contact you initiate.

12. External Links

The Site may contain links to third-party sites. Since Diadyn does not control nor is responsible for the privacy practices of those Sites, we encourage you to review the privacy policies of these third-party sites. This Notice applies solely to personal data collected by our Sites or in the course of our business activities.

13. Your Rights

Right to withdraw consent – where applicable, you have the right to withdraw your consent at any time. For example, if you wish to opt out of receiving electronic marketing communications, you can change your settings in your account on the Site, use the ‘unsubscribe’ link provided in our emails, or otherwise contact us directly and we will stop sending you communications.

Right of access, rectification, and erasure – you have the right to request access to and obtain a copy of any of your data that we may hold, to request correction of any inaccurate data relating to you, and to request the deletion of your data under certain circumstances. You can see and update most of this data yourself online, or by contacting us directly at

Data portability – where we are relying (as the legal basis for processing) upon your consent, or the fact that the processing is necessary to perform a contract to which you are party or to take steps at your request before entering a contract, and the personal data is processed by automatic means, you have the right to receive all such personal data which you have provided us in a structured, commonly used and machine-readable format, and also to require us to transmit it to another controller where this is technically feasible.

Right to restriction of processing – you have the right to restrict our processing of your data (that is, allow only its storage) where:

you contest the accuracy of the personal data until we have taken sufficient steps to correct or verify its accuracy;

where the processing is unlawful, but you do not want us to erase the personal data;

where we no longer need your data for processing, but you require such personal data for the establishment, exercise, or defense of legal claims; or

where you have objected to processing justified on legitimate interest grounds (see below), pending verification as to whether we have compelling legitimate grounds to continue processing.

Where your data is subject to restriction, we will only process it with your consent or for the establishment, exercise, or defense of legal claims.

You also have the right to complain with the supervisory authority of your habitual residence, place of work, or place of alleged infringement, if you consider that the processing of your data infringes applicable law.

Right to object to processing (including profiling) based on legitimate interest grounds – where we are relying upon legitimate interests to process personal data, you have the right to object to that processing. If you object, we must stop that processing unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or we need to process the personal data for the establishment, exercise, or defense of legal claims. Where we rely upon legitimate interest as a basis for processing, we believe that we can demonstrate such compelling legitimate grounds, but we will consider each case on an individual basis.

Right to object to direct marketing (including profiling) – you have the right to object to our use of your data (including profiling) for direct marketing purposes, such as when we use your data to invite you to our promotional events.

Please contact us as indicated in Contact if you wish to exercise any of your rights, or if you have any inquiries or complaints regarding the processing of your data.

14. Changes to this Notice

We reserve the right to revise, amend, or modify this Notice and our other policies and agreements at any time and in any manner. You should periodically check for any modifications to this Notice by re-visiting this web page and using the ‘refresh’ button on your browser.

You should note the date of the last revision to this Notice, which appears at the top of this Notice.

If the ‘last modified’ date remains unchanged after you have clicked the ‘refresh’ button on your browser, you may presume that no changes have been made since the last reading of the Notice.

A changed ‘last modified’ date indicates that this Notice has been updated or edited, and the updated or edited version supersedes any prior versions immediately upon posting.

15. Contact Information

If you have any questions about this Notice or you wish to exercise any of your rights, please contact us at: .